Social media

Who would think to demand a quantification of the ROI on developing a new logo then printing new letterhead & business cards that go with it?

Do you really want to identify exactly every contributing factor behind a new client so your new logo, new office, e-mail system, marketing speech last spring, and latest 4 newsletters can get proportionate credit for that new audit?  Then you could calculate the ROI of your newsletter.

Then why would you even think about using that criteria for social media?

…

The ROI on social media is zero. Also zero on your e-mail, rebranding and relocation. So get started.Read More »

Most sobering thought from the video:

• The ROI of social media is your business will still exist in 5 years

Some stats on social media from Erik Qualman at Social Media Revolution 2011:

[youtube=http://www.youtube.com/watch?feature=player_detailpage&v=3SuNx0UrnEo]

A few other highlights that caught my eye:

…

Still wondering if Social Media is a big deal? Want to be in business 5 years from now?Read More »

Previous post gave ideas for a very brief policy on using social media.  Here’s my suggestions for a one sentence policy.

Good for use in any type of organization.  In one, two, or four words, your choice.  …

Social media policy in just one sentenceRead More »

You and your staff are using social media.  That’s not going to change.

If you haven’t done so, it might be wise to offer some guidance on how to use all the great tools that are available.

A good place to start is a short discussion in the CalCPA September 2011 article on using social media for recruiting. …

Where to start on a social media policy? Simple starting ideas.Read More »

Looked at my settings. Much to my surprise, I found out I had opted-in to have my name and photo included in ads for products. Might be worth checking your settings.

First tidbit – social ads. Technique of using your photo and name on ads shown to people in your network for items that you have recommended or followed.

Second tidbit – you have to opt-out of social ads at LinkedIn.

How?

…

You probably should check your LinkedIn privacy settingsRead More »

Don’t understand LinkedIn? Know you oughta’ join the party but don’t know how to get started?

Having a presence in LinkedIn should be standard for all accountants. It is approaching the level of a business card in terms of basic tools every business person should have.

Prof. David Albrecht has a great introduction on his blog: LinkedIn for Accounting and Business Students. 

Don’t let the title of his article lead you astray. …

Intro to LinkedInRead More »

CPAs ought to start looking at social media. At the moment, a CPA is at the leading edge merely by doing anything beyond a plain web site and contact-only Linked-in page. Start blogging or effectively using twitter and you are bleeding edge. Eventually, we will all have to be in the space just to be part of the crowd.

Time to start thinking about it. Here’s an interview that talks about getting started: David Albrecht’s blog post Sheridan (MACPA) Interviews Michelle Golden

…

Short intro to social media for CPAsRead More »

(duplicate of post from Nonprofit Update.)

Seems that a fellow who was doing some marketing work for Chrysler sent out a tweet criticizing the driving skills of Detroit drivers and threw in an obscenity for spice.  He sent the tweet while stuck in traffic. 

Unfortunately, he accidentally used the Chrysler brand twitter feed instead of his personal twitter account. 

Oops.

…

How to get 20 co-workers fired – today’s lesson on how NOT to use social mediaRead More »

Gaining access to comments made through social media is now a standard approach when attorneys get involved in a conflict, whether checking out the situation as it is falling apart or handling litigation after it filed.

I have previously mentioned that the Internet is permanent and described how easy it is for anyone to run a low-level background check on you.

Now two attorneys, Leita Walker and Joel Schroeder, have given us a glimpse in their article, Eureka! Discovering (and Using) Social Media in Litigation, of what this looks like when attorneys dive into a case. 

…

Social media is now integral part of handling lawsuitsRead More »

Should you use a Facebook fan page instead of a website? …

Facebook fan page versus your own websiteRead More »

(cross posted from ulvog.wordpress.com) As you ponder how to develop a social media strategy (or just try to figure out what is going on at Facebook, LinkedIn, and Twitter), reserve your names in those places. …

Reserve your name at social media sitesRead More »