Attestation Update – A&A for CPAs

Technical stuff for CPAs providing attestation services

Posts Tagged ‘large CPA firms

Big firms rebranding multiple names down to one

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David Albrecht has background on the trend of the big firms reducing the number of names in the firm name down to one or a series of letters.  Also gives some reasons why.

CPA Firm Branding and McGladrey LLP

Several reasons:  appearance, ease of brand management, looks more ‘corporate’. 

Good overview for those of us who don’t worry about the image of a zillion dollar firm.

Written by Jim Ulvog

May 7, 2012, 9:20 am at 9:20 am

Posted in Audits

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