Posts Tagged ‘newspaper test’
“How will this look on the front page of the Wall Street Journal?” is a handy question to use when pondering what to do about an accounting or auditing issue. It’s useful for any business decision.
I’ve used that for myself and as an illustration for clients and other people I’m talking to. It provides a good way to frame up how a decision will look to other people.
For the second time this week, Mr. Scott London, formerly a partner at KPMG, has seen how this question plays out.
The front page of the Wall Street Journal today has a headline across three columns:
How would you like to be the subject of the article?
If you want to test a decision, ask yourself how this will look on the front page of the Wall Street Journal.
We see an example of that test in today’s WSJ.
Above the fold.
Big font covering 4 columns.
Here’s the headline:
Partner who Audited Herbalife and Skeechers Admits Giving Stock Tips to Friend
How’s that looking?
Update: Superb illustration of the concept here.
You have probably heard this story before, but I will mention it again. When you are pondering how to handle a situation, think about how it would look on the front page of the newspaper. Do you want to see this policy, decision, or personnel action on the front page of the Wall Street Journal®? How about the lead article in the local section of the Los Angeles Times®? The front page of your local paper? Read the rest of this entry »