Posts Tagged ‘social media’
Be careful on the ‘net. It is cruel and unforgiving. Draw wrong attention and you get dissected, then shamed.
If you are in any social media platform at all, you need to be really careful about what you say. You need to be cautious in saying things that are flippant or can be misunderstood.
CPAs need to be aware of the dangers. This article is cross-posted from my other blog, Nonprofit Update.
The twitter shame mob
A PR manager from a company sent smart mouth tweets to her 170 followers. Sent a few before travelling to London. Checked her phone there, found no reaction, and sent a few more smarty-pants comments.
While on the 11 hour flight to Johannesburg, another person saw her tweet, and sent it to his 15,000 followers hinting the person was a bigoted racist.
You know where this is going. Oh, her extended family she was on her way to visit? They are all ANC supporters.
The attack tweet went viral. By the time this person landed in South Africa, there was someone waiting to take pictures of her as she turned on her phone and saw the deluge. Huge numbers of people around the world were trashing her and visiting Orwell’s two minute hate on her.
Double check who is getting your texts.
We’ve all heard the stories of hitting ‘reply all’ instead of ‘reply’ when discussing something in an e-mail that shouldn’t go to ‘all’.
Here’s a new oopsie I learned about personally but at low cost. (Cross posted from Nonprofit Update.)
An illustration why you should gain control over your name on the ‘net, both through buying domain names and reserving your name at social media sights
(Cross-post from my other blog, Nonprofit Update.)
Check out the web address www.senatorfeinstein.com. The address goes to a blog.
You would think it is related to the senator from California, right?
Not so fast.
On my other blog, Nonprofit Update, I have a post discussing an article in the Wall Street Journal about two college students who had some intimate private details of their lives revealed to the world when they didn’t want that to happen.
We all need to remember that private information may not stay private. Use social media accordingly.
We don’t need to avoid social media or be frightened. We do need to be careful.
‘5 internal obstacles that block social media progress’ is a post on my other blog describing things that typically get in the way of an organization developing an effective social media program. I evaluate the obstacles in terms of my firm and CPA firms in general.
That’s the question Mark Schaefer asks in his post, It’s not just ROI. It’s RELEVANCE!
Do you use a Rand McNally map to get anywhere? Not likely. Smart phones, GPS, and mobile apps have left the long-time map maker in the dust.
Likewise Kodak. That venerable company is now being sold for parts because they didn’t see any value in digital pictures.
Don’t ask what the ROI is on social media. It’s the wrong question.
(cross-post from my other blog, Nonprofit Update.)
You may not hand over money for that cool app, but you might pay in other ways.
Like handing over personal information. Or perhaps the personal information of your friends.
An article in the Wall Street Journal, Selling You on Facebook, reports on their research into the data obtained by a variety of Facebook apps. Many apps look for personal information, sometimes including your political or religious beliefs.