Attestation Update – A&A for CPAs

Technical stuff for CPAs providing attestation services

Here’s a bunch of non-financial reasons to blog

with one comment

A great article at {grow} provides 25 Non-Financial Benefits of Business Blogging.

I previously discussed that the ROI on social media is zero. That is irrelevant to whether you should jump in.

Here are just a few of the 25 reasons that CPAs might find compelling:

  •  Create a database of answers — Blog about customer questions. Use links to those posts to save time and answer future questions.
  • Point of differentiation — If your competitors don’t blog, is this an opportunity to stand out in your niche?
  • Voice of authority — Is your company the industry leader? What better way to demonstrate that than a voice of leadership on your blog?
  • Social Proof — Simply having a blog sends a message that your company “gets” social media.
  • Crisis management – If you have a blog, you don’t have to rely on the press to get the story straight.  Your blog can put the facts out there.

Great reasons to jump into social media.

A few more reasons that come to mind:

  • CPA web sites are boooooooring.  They all look the same, too.  A blog will radically stand out from the bland templates provided by bland providers that provide bland sites to almost every CPA.
  • Very few CPAs are blogging.  If you want to send the message that you are technologically advanced, try blogging. That moves you light-years beyond your competitors.
  • Show you are competent in your technical area and up to date.
  • Improve your writing ability. Practice at writing will make your blogging better and improve your letters of recommendation.  And your workpapers. And your client correspondence.

Check out the full article.

Written by Jim Ulvog

February 14, 2012, 6:58 am at 6:58 am

Posted in Social media

One Response

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  1. Your additions to the list are very insightful.

    David Albrecht

    February 14, 2012, 7:20 am at 7:20 am


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